As a fan of Lulus, I was excited to help them make a series of images depicting what it’s like to be a girl boss in their kick-ass clothing. I was honored and thrilled to bring positive exposure to one of my favorite fashion brands on the planet.
In Part 1 of this campaign, we wanted to showcase what it feels like to juggle work life as a fearless female and have fun doing what we love. After discussing multiple locations, we thought there would be no better place in the fall than Soergel’s Orchards. Thought of as one of the most ICONic farms in Pittsburgh – the sprawling grounds made for an effortless shoot full of breathtaking backgrounds.
I wanted the world to see that dressing up for work can be fun and is definitely NOT just for supermodels. It has always been such a challenge for both Alyssa and I to find professional clothing that is stylish and actually fits properly! I stand at barely 5’2″ while she is 5’7″ and always compromising on length and fit. Somehow, Lulus works for both of us, giving me yet another reason to be thrilled to shoot a look book for the brand.
Running a local publication requires constant movement! Sometimes we are in sweatpants hauling books around the city and other days we’re meeting clients face-to-face or on location for a photo-shoot. With this said, my needs and level of fashion change drastically from day to day. Sometimes, I’ll start out in a track suit in the morning, zip into a little black dress for lunch, and land into a sequin gown by 5. I never know what to expect and therefore have to be prepared with an endless wardrobe in my car. What I love about Lulus is that I can get all of these looks from just one website.
Alyssa and I had a blast shooting this! When it comes to fashion, we are total opposites – in style and size, but Lulus has it all! We cannot wait to continue this series moving forward with more looks from this amazing site! Keep your eyes peeled for Part 2 – coming soon!
ICONS are the best of us. They think big, they dream big, but most importantly they bring their dreams to life. They change things. They change things for the better. It's why we celebrate them. It's why we tell their story.